This one-time secret ingredient of Japanese geishas for maintaining long lustrous locks has recently been rediscovered for its wide range of benefits for healthier hair. Studies have shown that the inositol found in it can penetrate strands to repair hair from the inside out, while also protecting against future damage. Rice extract has been linked to stronger, thicker, softer follicles. It even helps reduce scalp inflammation & dandruff. So for healthier hair, go with the grain.